The objective of the Research and Data Analysis program is to introduce you to the field of data collection, analysis, and presentation for both pure and applied research applications. The program is ideal for beginners and experts as it starts from the fundamentals and gradually builds up. Please scroll down and see more details about this program that also include an outline with sessions break down. Click on "Share More Details" below for us to share more details on monthly class schedules and dates, available discounts, group corporate trainings and much more.


KSh37500 

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Program Overview

In an era fueled by evidence-based decision-making, mastering research and data analysis is a strategic advantage. The Research and Data Analysis Program by Docndata Consulting Limited equips participants with the skills to design impactful research, collect valid data, conduct rigorous analysis, and present meaningful insights using professional tools like SPSS and data visualization platforms. Designed with real-world applications in mind, this hands-on program blends methodological rigor with digital proficiency, empowering professionals to handle quantitative, qualitative, and mixed-methods research with confidence. Whether you're exploring trends, testing hypotheses, or presenting business intelligence, this program gives you the tools to turn data into actionable knowledge.

Target Audience

This program is ideal for:

  • Researchers, analysts, and data officers working across academia, NGOs, or corporate sectors
  • Policy makers and M&E professionals requiring accurate evidence for decision-making
  • Graduate students conducting thesis or dissertation-level research
  • Market researchers and business intelligence professionals
  • Monitoring & Evaluation officers involved in survey design and reporting
  • Project managers and technical advisors using data to track performance
  • Professionals interested in SPSS, statistical reporting, or structured data analysis

Expected Program Outcomes

Upon completion, participants will:

  • Understand different research paradigms and select suitable methodologies
  • Formulate hypotheses, design research frameworks, and apply robust sampling techniques
  • Conduct and analyze data using both qualitative and quantitative approaches
  • Clean, transform, and aggregate data for high-quality outputs
  • Interpret statistical results and derive insights from advanced analytical tools
  • Create professional research reports, dashboards, and visual presentations
  • Use SPSS for data input, cleaning, descriptive statistics, and inferential testing
  • Align findings with APA or MLA standards and citation tools for academic integrity
  • Analyze data at different measurement levels (nominal, ordinal, interval, ratio)
  • Build confidence in evidence-driven communication, report writing, and stakeholder presentation

Key Core Areas to be Covered

  1. Foundations of Research and Methodologies
    • Understand research design, hypothesis formulation, and ethical considerations
  2. Research Types and Strategy Selection
    • Explore descriptive, exploratory, and experimental methods with case-driven examples
  3. Data Collection Techniques
    • Use surveys, interviews, focus groups, and archival data to gather quality inputs
  4. Sampling Methods and Population Representation
    • Apply probability and non-probability sampling, and calculate ideal sample sizes
  5. Data Cleaning, Transformation & Modification
    • Detect outliers, normalize data, encode variables, and reshape datasets effectively
  6. Descriptive & Inferential Statistics
    • Conduct hypothesis testing, ANOVA, Chi-square, correlation, and regression analysis
  7. Data Visualization and Reporting
    • Create meaningful graphs, dashboards, and patterns that support executive summaries
  8. Data Sources & Referencing Techniques
    • Leverage internal/external sources and master APA, MLA, and citation tools
  9. SPSS Data Management and Analysis
    • Use SPSS for coding, analysis, visual outputs, and preparing publish-ready results
  10. Research Report Structuring & Business Intelligence Reporting
  • Deliver methodologically sound and visually engaging reports for academic and business audiences


This program transforms you into a data-savvy professional capable of producing research that informs, influences, and drives results across disciplines.


Training Program Outline: https://drive.google.com/file/d/1L2E1N-4JwgJtX5L2fcsXRH9ivYMnuTd7/view?usp=drive_link


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